Annual Breast Cancer Awareness Walk

Each year on the third Sunday of September, approximately 700 breast cancer survivors and supporters join together to celebrate life, remember loved ones and share in the journey. In 2017, Join the Journey celebrated its 13th Anniversary Walk.

The walk begins with balloons, noise makers, music and streamers. You will walk (and paddle) on a ten-mile journey with friends, family and folks whom you have never met. No matter who you walk with, the support is tangible.

The purpose of the walk is to increase community awareness regarding breast cancer screening, breast health and support those women and men living with the diagnosis. It is also Join the Journey’s largest and most significant fundraiser, raising most of the annual operating expenses to run its programs and services.


This year, we had an incredible walk to raise breast cancer awareness and support local survivors! The outpouring of love and support from our community was tremendous, with over 700 participants! 

Julie Jones from Fox 102.5 fired up the crowd, and Walk Co-Chair, Jennifer Rand, shared her inspiring story of survivorship. Jennifer's words reminded us of JTJ's reach in the community, and how it connects individuals with a network of support. After a few words from the planning team, the Board of Directors led the crowd out to the Walk!  

We had fun pre-walk activities like: continental breakfast, mini-massage, mural signing, memoriams, a children's scavenger hunt and education stations. We had high-quality pink-ribbon merchandise for sale, and a raffle with over 30 incredible prizes! The raffle team sold enough $5 tickets to raise over $7000! Our five-mile rest stop was a hit with a "You Are My Anchor" theme.

We capped off the walk with a delicious lunch provided by Powers Ventures. Special thanks also to the Reunion Band (formerly Booker Mini Foundation) for serenading the lunching crowd with all our favorite tunes!

Our over 100 volunteers worked their magic again this year putting everything together. We could not put on a walk of this magnitude without their help!

In a special tribute, players from the Rochester Ice Hawks hockey team suited up in tuxedos donated by Mestad's Formal Wear and escorted each breast cancer survivor through the finish line. They handed out Survivor medals and a treasure box.

Thank you also to our many sponsors. Please visit our Sponsors page for a complete listing.

See you next year for our 2018 walk!



2018 Walk Scholarship Program

If you know someone who is unable to pay or fundraise his or her registration but whose story is closely connected to breast cancer and who wishes to participate in our walk, he or she could be granted a scholarship to participate in the walk free of charge.

All persons interested in the Walk Scholarship must submit the Walk Scholarship Application Form on or before August 1, 2017. Join the Journey will use this application process to select the recipients. No more than twenty scholarships per year will be provided. All applications must be completed and signed with t-shirt sizes included by the deadline. Applications received after the deadline will not be considered.

Other Information

Still have more questions about our walk? Check out our Walk Frequently Asked Questions.

Are you interested in becoming a sponsor for our Walk? Please visit our Sponsor an Event Page for more information.

Are you interested in volunteering at our Walk? Please visit our Volunteer Page for more information.